.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, once adapted to snagging billions in venture capital each year, have brought up virtually $360 thousand thus far this year, putting it on course to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That slowdown is due to market saturation, enhanced regulatory stress, and economic uncertainties.ADWEEK consulted with 5 VCs that continue to acquire adtech firms, in spite of these challenges, concerning what they are actually looking for as well as what they prevent. Maybe unsurprisingly, these financiers are actually targeting chances in privacy-focused modern technologies as well as industry-specific regions such as hooked up television.